We are often lulled to sleep by the illusion of choice. In the U.S. especially, we feel that we have so many choices, that we are getting the best service available. Rarely, do people realize that we are given multiple choices of the same exact service? Who do you bank with? What services do they provide? I guarantee the next six banks provide the exact or a very similar service. It's time to start considering real choices and developing the ability to access them. In additio